- development of business needs
- marketing plan development
- review of marketing strategies
- program development
- tool/solution review and selection
- implementation and execution of all programs/strategies
- program measurement and adjustments
Our consultants are tasked with taking your business objectives and crafting highly customized marketing programs that take advantage of all of the latest and greatest tools and strategies. These considerations include everything from specific marketing campaigns to selecting the right technologies to support your efforts. We work closely with and collaborate with all of our strategic partners (Exact Target, WebTrends, Coremetrics, Endeca, IBM, Microsoft, etc.) to produce a seamless customer facing message.
Where Brulant excels is applying our deep industry knowledge towards developing strategies that we know will drive the results you are looking for. Some considerations include when and how to engage search marketing, usability testing around conversion issues, when to upgrade technologies, change technology platforms, consider user generated content, etc. And, of course, measuring and adjusting every step of the way.
