- technology tool selection
- tool implementation and set-up
- creation of executive and marketing dashboards
- monthly reporting and analysis
- campaign review, planning and adjustments
- customer acquisition and ROI review
- review of progress towards business goals
- assistance with action of recommendations
We work with you through the strategic selection of the tool, its implementation, the identification of your Key Performance Indicators (KPIs), the creation of executive dashboards and reports including helping you determine what to measure, how to measure it, etc. But frankly, the real work lies in regularly reviewing the data, understanding what the data is telling you and then knowing how to take action.
There are many data points that are irrelevant in a vacuum. Site traffic means nothing without knowing the associated conversion statistics. Conversion goals will vary with the purpose of your site. Engagement of your customers will have very different thresholds determined by what is most important to your users. We work with you to establish your Key Performance Indicators and then build custom dashboards that will give us the data points that we review to get an accurate view of the health and productivity of your online efforts. We do this at a site level as well as down to the category, campaign and even page levels of your site. Our dashboards feed in data from any variety of sources, from your web analytics tool, to your survey or user experience partner, to your CRM solution, to provide you with a comprehensive view of your audience.
