Customer Acquisition & Value Analysis

Customer Acquisition & Value Analysis 

With a clear understanding of who your online audience is, then begins the work of strategizing over how to increase your exposure to them, how to attract them to your site, convert them and grow them into loyal repeat customers over time. Customer acquisition comes at a cost. Our work involves developing a customer acquisition plan that assesses the investment in relation to your expected return. Our goal is to lower your customer acquisition costs over time by increasing your customer satisfaction and loyalty.

who wants customers who cherry-pick cyber-Monday offers and never
come back?


- Matt, Customer Insight

How our customer acquisition strategies add value... 

  • budgeting and investment allocation
  • marketing program development
  • review of customer acquisition costs (see web analytics)
  • analysis of key metrics (e.g. new customers generated, average order size, frequency of visits/purchases, etc.)
  • customer conversion analysis
  • enhancing customer engagement through personalized content 

Our customized plans outline in detail all of the programs and tools that we believe will have the most relevance to your customer segments and will therefore drive the highest conversions and the best ROI. The recommendations vary from client to client. In some cases our recommendations will require incremental investments, while in other cases, it involves redistributing the existing investments into different online marketing efforts that we project will drive a higher return.  The results speak for themselves.