Shortened product lifecycles and continued marketplace fragmentation have increased pressure on marketers to innovate more quickly and strategically against the needs and preferences of economically attractive consumer groups, while still maintaining economies of scale and high launch success rates.

Rosetta's insight-driven methodology helps identify the specific groups of consumers who are likely to lead profitable product adoption and align all product development and research efforts against their specific hot button needs and wants.

By using this Personality®-based approach to identify and size specific pockets of consumer opportunity early in the process, Rosetta's clients are able to execute highly focused, insight-driven product innovation that leads to higher launch success rates, lower cost per acquisition and shorter development cycles.