What can marketers learn from dating sites?

Two of the most successful online dating sites -- Perfectmatch.com and Eharmony.com -- have found that matching the deep personalities of their members (rather than simple demographics and product presentation) leads to more relevant introductions and therefore, to more conversions, er, I mean long term relationships. It seems to work. According to a Harris Interactive study, Eharmony.com accounts for 2% of all U.S. marriages. continue reading >