Web Site Design for Insurance and Financial Service Companies by Brulant
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Financial Services 

Financial Services Clients: 

Citizens Financial GroupNationwideNational CityAmTrust BankKeyCorpFlagstarHuntington Bank

Client Highlight: Citizens Financial Group

Citizens Financial Group began as a small community bank called the High Street Bank in Rhode Island, and today they are one of the 10th largest commercial bank holding companies in the United States, when ranked by assets and deposits. Our work began with Charter One Bank, and when Citizens acquired Charter One Bank, they kept Brulant as their online partner to continue our work and help Citizens manage the two brands online. Brulant’s initial work was to build consistent, multi-branded websites and to build a customer service system across all channels. Today our work has spanned everything from creative design for their sites and marketing promotions/advertising to extensive search engine optimization and marketing work to custom web application development.

Client Highlight: Nationwide

Nationwide is one of the largest insurance and financial services companies in the world. They offer a full range of insurance products and financial services for the home, car, family and financial security. Brulant worked with Nationwide to pioneer and create an interactive online tool, names the RetirAbility Check, to educate consumers on retirement and allow users to gauge whether or not they are adequately prepared for retirement. We could have developed a standard online questionnaire, but instead we created a tool that is a truly interactive tool that helps support the Nationwide brand as a leader while performing beautifully from a conversion perspective. Over 70% of those that begin the tool complete it. This tool has received national recognition and is considered by many to be where the bar is set within the financial services industry for interactive online tools. download pdf here>>

Client Highlight: National City

National City Corporation is one of the nation’s largest financial holding companies. The company operates through an extensive banking network primarily located in eight states. As part of their growth strategy, National City was trying to understand their unmet customer needs, and they turned to Brulant for assistance. Brulant conducted an extensive study of the bank’s customers and identified valuable insights into what customers really want from their bank. Now, with this information in hand, National City has the information it needs to begin to think about which tools and services we will build for their customers online.

Client Highlight: AmTrust Bank

AmTrust Bank is one of the 20 largest mortgage lenders in the United States. Originally known as Ohio Savings, AmTrust has branches in the Cleveland, Akron and Columbus, Ohio markets, as well as throughout southeast Florida and the Phoenix, Arizona area. AmTrust engaged Brulant to design a website with content management capabilities integrated with multiple custom applications that tie into the bank’s existing systems, allowing the bank to easily target their promotions.

Client Highlight: KeyCorp

KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $97 billion. Key’s products and services are available through KeyCenters and offices, a network of ATMs, telephone banking centers and their website. Key selected Brulant as their technology and business partner as they implemented a company-wide Client Experience Program. Brulant helped to develop the implementation and deployment strategies as well as provided suggestions for improving data quality.

Client Highlight: Flagstar

Flagstar Bancorp is one of the leading mortgage lenders in the country and a national leader in the wholesale mortgage business and the second largest banking institution headquartered in Michigan. Originally chartered as First Security Savings Bank in 1987, Flagstar has banking centers in Michigan, Indiana and Georgia and originates mortgages across the United States. Flagstar engaged Brulant to design a new website that was easy to manage internally and was more engaging for customers.download pdf here >>

Client Highlight: Huntington Bank

Huntington Bancshares Incorporated is a $54 billion regional bank holding company. Huntington provides retail and commercial financial products and services through its 600+ regional banking offices across 6 states, online at huntington.com, through its telephone bank, and its network of ATMs. Huntington engaged Brulant to help bring their new brand identity online. Our website design, usability and navigation work has led to an increase in the number of online visits.

Our Financial Services Perspective:

Bankers, brokers and insurers are looking for innovative ways to: drive online organic growth, increase products per household (PPH) and share of wallet, improve retention and drive incremental online service adoption. Our financial services team members include industry veterans, some of whom joined us directly from leading banks and insurance companies, and others with strong roots within the Big 5 consulting firms. What our team members understand above all else is ultimately consumer behavior and the related issues and challenges within the financial services industry. Our customers include retail, small business and commercial banks, insurance companies, and brokerage firms.

Brulant has seen and experienced explosive growth in the shift of media consumption to the online channel over the past six years. Consumers are researching and purchasing financial products online at an explosive rate. The level of price transparency and ease of comparison is driving financial service providers to simplify the product set, offer better features and engage consumers online in a different way. For our progressive clients, the percentage of online consumer touches has now exceeded 50% of their total customer touches. The buzz over the past two years has been about consumer concerns with security, yet we are seeing an 800% increase in consumer adoption of the online channel. Those that are taking advantage of these shifts in consumer behavior are seeing positive impacts to their growth, PPH, retention and adoption.

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