E-Commerce Web Design and Development from Brulant, an E-Commerce Web Site Design Company
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Retail & Consumer Goods

Retail & Consumer Goods Clients: 

KraftMaidTTI Floor Care North AmericaICI PaintsThings RememberedTractor Supply CompanyPhilosophyHallmark Cards, Inc.Consumer Crafts

Client Highlight: KraftMaid

KraftMaid is the nation’s leading manufacturer of built to order kitchen cabinets, bathroom cabinets, and cabinets throughout the home. Their Ascentia line of cabinetry is a mid-priced product that was created exclusively for sale through The Home Depot. Brulant designed an interactive website, rich in consumer-focused information, that showcases the Ascentia cabinetry line. The site beautifully blends marketing and technology needs by leveraging Microsoft SharePoint Content Management Server so that the site can be updated frequently and easily by Kraftmaid for new marketing campaigns, product updates, etc. download pdf here >>

Client Highlight: TTI Floor Care North America

TTI Floor Care North America was created when TTI combined Hoover with its existing Dirt Devil and Royal operations, making it the largest floor care business in North America. With multiple brands and marketing channels, Brulant was engaged to help TTI Floor Care increase their online presence and revenue while minimizing channel conflict. Brulant worked within a very aggressive timeline in order to launch their new site and site enhancements. Brulant has worked with the TTI brands for years including the re-design of the Dirt Devil site as well as the site for the recently discontinued Vax brand.download pdf here >>

Client Highlight: ICI Paints

ICI Paints is one of the largest manufacturers of decorative paints in the world. Their paints are sold in over 100 countries. Some of their most recognized brands include Glidden, Dulux and Liquid Nails. Brulant and ICI Paints have partnered together for over 5years on various initiatives all focused on maximizing their business performance through the online channel. Our work has ranged from brand support, creative design and usability as well as creating custom developed web applications, supporting their global multi-tiered environment.download pdf here >>

Client Highlight: Things Remembered

Things Remembered is a retailer of personalized gifts sold online as well as through their 600 stores across the country and by phone. Things Remembered began as a small engraving and services company 40 years ago and has grown into a company with over 5,000 employees and is consistently included in the industry rankings of top etailing sites in the country. Brulant has partnered with Things Remembered for over 5 years. Our work has included creative design and usability work, rich media design, search marketing, and technology support for their new brand identity including features such as the ability to showcase different online promotions, an interactive personalization visualizer tool as well as alternative payment methods. Our personalization tool allows consumers to pick styles and see what their engraving will look like before they place their order. download pdf here >>

Client Highlight: Tractor Supply Company

Tractor Supply Company is the largest retail farm and ranch store chain in the United States with more than 764 retail stores in 43 states and 10,000 team members. Founded in 1938 as a mail order catalog business, today Tractor Supply Company has revenues approaching $3 billion. Brulant worked with Tractor Supply Company to help them sell their comprehensive selection of merchandise online for the first time in their company history. Our work included everything from online strategy to creative design to eCommerce leveraging IBM’s WebSphere Commerce to hosting and managed services.

Client Highlight: Philosophy

Philosophy is a lifestyle brand offering many skincare, bath, body, fragrance, hair care and makeup products. philosophy’s website needed a more intuitive, consistent user-experience that fully expressed the company brand message and essence. Brulant worked with philosophy to create an updated interactive marketing presence including a new look and feel as well as new ways to engage with their consumers using Rich Internet Applications and an industry-leading e-commerce platform. Throughout the work we engaged in usability testing to make sure that the interface that we designed was resulting in good conversion rates and that their customers were able to complete their orders in the most efficient way possible. This website was the first Web 2.0 enabled WebSphere Commerce site.

Client Highlight: Hallmark Cards, Inc.

Hallmark Cards, Inc., best known for their greeting cards, also offer products like party supplies, gifts, gift wrap, ornaments, picture frames, albums and scrapbooks. Hallmark turned to Brulant to optimize their commerce website because it was not delivering the expected results. Brulant improved their search engine optimization, performance, and content management, which expanded their customer reach and improved their customer conversion. download pdf here >>

Client Highlight: Consumer Crafts

Consumer Crafts offers a wide selection of crafting products online including supplies, kits, and information on “everything beading” for the professional crafter, novice, and hobbyist. Consumer Crafts selected Brulant to be their online partner. Our work included a complete redesign of their site as well as interactive marketing efforts to promote their website including email marketing, analytics and usability testing.
Our Retail & Consumer Goods Perspective:

Being an online retailer today requires you to have the best talent leading the charge, to maintain a keen marketing focus never taking your eye off your customers and to make educated technology investments to take advantage of the latest tools and capabilities. Our consumer goods and retail practice has seasoned executives, many of whom have joined Brulant directly from leading retailers. They bring a critical perspective that we leverage in all of our consumer goods and retail client work.

Etailers are leading the charge across all other industries as it relates to their adoption and experimentation with the online channel. They know that the channel is highly measureable, that it is their most profitable means to sell their products and, ultimately, they know to listen to their customers and react to their needs … or they could quickly lose them to a competitor who is one quick click away. In the midst of all of the success that retailers are experiencing, there are still some key areas with room for improvement. Specifically, there is opportunity for etailers to differentiate themselves and improve customer satisfaction by cracking these unsolved issues for the channel and eCommerce in general… user experience, shipping/product delivery issues and logistics, being a true multi-channel retailer and coordinating all efforts across all channels, providing online security and working through the consumers desire to touch, feel and interact with your products.

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